What’s A Domain & What Does It Do?
Domains mask numerical IP addresses to make it easier to navigate the web. Just like a street address lets your customers find you in the real world, a domain lets your customers find you online, without having to remember a bunch of random numbers.
How Many Domains Should I Register?
You should register a domain for each business or idea that you have. Sometimes, it makes sense to register multiple domains for the same business or idea. You can snatch up other popular extensions so that no one else gets them and competes with your business.
For example; if your business is mybusiness.com, it would be a good idea to also register mybusiness.net and simply have the .net version redirect to the .com version.
Longer Domains & Easily Misspelled Words
If you have a longer domain or words that can be easily misspelled, it can help to register a short domain in addition to your main domain.
Here’s an example; my domain is ShawnaLeighDesigns.com. Both Shawna and Leigh can be easily misspelled due to various spellings. To combat this, I also registered the domain SLD10.com, which redirects to ShawnaLeighDesigns.com. This domain is much easier to spell and remember when on the go. It’s also perfect for various marketing campaigns where a shorter domain is ideal.
It can also be beneficial to register common misspellings of your main domain, which can be setup to redirect to your main domain.