Are you thinking to yourself do I really need a website? Well, the short answer is YES!
If you’re a business, it’s in your best interest to have a website. If you don’t have a website, you could be losing hundreds, possibly even thousands of potential customers.
When people search for you online, it’s important that you have a website if you want to be found. The good thing is that there’s virtually no limits to what you can do with a website so it can be as simple or as technical as you’d like. With your own website, you are in complete control of how your customers perceive you online. And with all of the affordable options available today, there’s no good excuse to not have a website!
Do my customers expect me to have a website?
Probably! But what’s even more important here, is reaching the people who are not already your customers. With a website, you can reach more people including those potential customers who are trying to seek information about your business. Finding the information they need quickly and easily on your website will make them more likely to become a paying customer. There’s no doubt that your current customers will appreciate it, too!
I have a Facebook Page, I don’t need a website!
It’s a good idea to have a Facebook Page for interacting with your customers, but it’s important that you have a real website to showcase your business. We rely on Facebook for almost everything these days, but that doesn’t mean it’s a good idea to use a Facebook Page in place of a real website. With all the data breaches and privacy concerns of social media, more and more people are turning away from social media giants like Facebook.
The fact is, you are not in control of your customer’s experience. Not everyone wants to deal with constant login screen popups, ads, and whether or not their private information is being hijacked when trying to learn about your business.
If you’re using your Facebook Page in place of a real website, you’re also missing out on organic search engine traffic as well as key metrics that could benefit you even further.
I have a free website through my business listing or merchant partner, I still don’t need a “real” website!
It’s great that you have a website and you’re heading in the right direction, but there’s some issues with free websites. Unfortunately, free websites provided by business listings or merchant partners are very ineffective. They are often times quickly thrown together as a bonus incentive to another service that you’ve purchased, so the end result is a poor, unprofessional looking website.
It’s also not uncommon to find outdated information on these websites and If that’s the case, good luck trying to get someone to update it! What’s even more shocking is some business owners don’t even know they have one of these things!
So what should I do?
It’s real simple; build a website! It’s absolutely necessary and will prove to be a wise investment. Whether you hire a professional designer to build a website for you, or do-it-yourself, there’s tons of affordable options available to you.
If you would like to discuss your website needs, feel free to reach out to me and I’ll be happy to help point you in the right direction. You can Request a FREE Quote to see how much a new website would cost you!